wars Posts

Gold Star Families: Making a President Look More Presidential

Owens

There are these documents most every Gold Star family has stashed somewhere. The signatures on those documents change from era to era, but the White House seal, it stays the same. The ones I have are over 50 years old now. They belonged to my mother but she passed them on to me – the document keeper of the family.

There’s the Regret-to-Inform telegram confirming that Staff Sgt. David P. Spears was KIA on July 24, 1966.

There’s the Letter of Sympathy sent from the United States president.

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Terrorism: A Branding Problem

Branding

 

 

The terrorist group that calls itself ISIS appears to be somewhat tech savvy. Every time they saw the head off another innocent human being they make sure to capture it all on their iPhones or Droids or whatever camera it is they use before uploading the gruesome video to YouTube, Reddit, Twitter, or whatever they call their version of Social Media.

Technology, as any Wall Street marketing firm will confirm, is absolutely essential to getting one’s message out. But what many terrorists apparently fail to understand is that the message matters more than the technology one uses to deliver it. In the world of marketing, ISIS has a branding problem. All these beheadings of innocent people – people who are humanitarians for the love of all things holy – has conflated whatever message they hoped to deliver to the American public.

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